Choose Sport

The Brief

Set by Glasgow based branding agency Good, the brief tasked us with establishing and visualising a brand 'for the greater good'.

The Brand

Choose Sport is a non profit organisation that strives to help people find their best through the benefits of sport. Achieving this through the creation of a diverse sporting community that offers freedom of choice and flexibility to help people develop and find their own sporting story and path.

Project Info

University Project
Naming & Concept
Brand Strategy
Visual Identity
Art Direction

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Michael Mackay © 2021

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