Feed the Machine

The Brief

My self initiated university project looked at turning
a small instagram side project called Feed the Machine, that myself and other students used as creative outlet outside of our studies, into a fully fleshed out art collective brand.

The Brand

Feed the Machine is a small art collective based in Scotland that acts as a platform for facilitating multidisciplinary collaboration between designers, artists, and writers. Its role is that of neutral collector bringing these individuals together to output work that explores the future and the duality behind man and machine.

Project Info

Self Initiated
Graduate Project
Brand Strategy
Visual Identity
Art Direction

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Michael Mackay ┬ę 2021

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